2019 (Deutsche Bahn / BBDO / CraftWork)
Ep 2/5 “Laermschutz”
Ep 5/5 “CO2-frei”
Deutsche Bahn offers one of the most ecologically sustainable forms of travel in Germany and takes the issue seriously.
From fair-trade coffee to a beaver representative (yes, a beaver representative), Deutsche Bahn presents more than 150 measures it is taking to protect the environment in its new “Das ist grün.” initiative.
But none of this was really new.We had to be loud and “Shoutout for Climate” was born – Five well-known poetry slammers writing lyrical anthems on selected DB environmental measures.
The young artists captured the zeitgeist of “Generation Green” and encouraged people to take action and make a difference.Five poetry slammers – five films. This resulted in 51 assets for all Deutsche Bahn social media channels and our slammers’ own channels. With an intelligent mix of organic and paid content, almost four times as many people as live in Berlin have been reached.
(Source: https://bbdo.de/de/project/shoutout-furs-klima)
KPI/Results
– over 14m Impressions
– 3.7m Full Views
Awards
2020 Art Directors Club Germany Awards (Winner, Bronze Award)
2020 Effie Awards Germany (Winner, Bronze Award)
Shot in various places in Germany.
DIR: Sven Schrader / DP: Tom Zylla / CD: Michael Lorenz, Bernhard Frey, Lia Hermann / EP: David Muellenborn
