2023 (Porsche / BBDO / CraftWork / SuperCollider)
Ep 3/8 Tani Chambers
Ep 7/8 Dr Lorraine Beraho
Ep 5/8 Carol Masiclat and Heming Luan
Through “The Founders Initiative”, eight women-led businesses have received support from Porsche AG and early-stage investor APX in the form of mentoring and financial aid. The initiative arose from the Porsche brand purpose “Driven by Dreams” and the sustainability strategy of Porsche. Its goal is to help female entrepreneurs make their dreams come true.
KPI/Results
– 50% over-delivery in Total Impressions; 123% over-delivery in Total Clicks (New York Times)
– 200% over-delivery in Impressions (LinkedIn); 213% over-delivery (Instagram)
– 6.5m Impressions (Youtube); 6.6m Impressions (Publishers)
Shot in
Los Angeles, CA / Washington, D.C. / New York City, NY / Syracuse, NY, United States
Berlin / Hamburg, Germany
London, United Kingdom
DIR: Karimah Zakia Issa / CD: Jessica Neubauer / DP: Ash Tailor-Jones, Frederic Detjens, Boy Behnke / EP: David Muellenborn / P: Leslie Raymond